David Trone doesn’t want the new Total Wine & More store in the Manchester Meadows shopping center to be just another destination for adult beverage purchases. He wants the store to become “part of the community.”
Trone, who founded Total Wine & More with his brother Robert 24 years ago, prides himself on the company’s commitment to local charities and local employees and the fact that they’ve never had to close a store. The Town & Country store is the company’s 119th location with two additional stores set to open – in Brentwood and Chesterfield – before the year’s end.
As part of the store’s opening weekend festivities, which took place over Labor Day weekend, a portion of the store’s receipts or a minimum of $10,000 was promised to St. Louis Area Foodbank.
“This year we worked with over 6,000 nonprofits and donated over $6 million to charities,” Trone said.
He noted that local charities can go to the company website (www.totalwine.com, click on “Corporate Philanthropy,” under the “About Us” tab) and fill out a donation request.
In addition to supporting local charities, Trone said the company is interested in investing in its employees, about 75 percent of whom are full-time and who receive more than 100 hours of training.
“We think full-time employees give us better customer service,” Trone said.
While Trone wants his employees to be able to answer customers’ questions, he also understands that some customers prefer to function more autonomously. To assist them, every Total Wine & More store features iPads in store that can help even novice wine enthusiasts find the right wine to complement their food choice and even the perfect recipe for that food choice.
“We have thousands of recipes,” Trone said.
But perhaps his best recipe is the company’s recipe for community support.