The city of Ballwin has developed a new look for its logo as part of a rebranding effort that eventually will extend throughout city operations.
Ballwin’s Board of Aldermen heard details of the program from Kirsten Hochstetler, the city’s director of marketing and communication, at its Nov. 13 meeting.
“The way our city is perceived by residents, stakeholders, business owners and the general public is our brand,” Hochstetler stated. And while a logo is an important aspect of that perception, it goes well beyond that, she added.
Ballwin’s revised logo retains a depiction of the Barn at Lucerne, a well-recognized city landmark, but updates other aspects of the graphic to give it what Hochstetler described as “a fresh look.”
To establish the city’s identity to people and businesses nationwide, the new version communicates that Ballwin is a Missouri municipality. Hochstetler said the logo has a “clean and modern look” that will negate the need for future changes to make it usable for various applications ranging from website identity to building and vehicle signage.
Plans call for implementing the updated logo in three phases, beginning with its immediate use on items involving minimal or no expense. Included in phase one will be the city’s website and social media applications, newsletters, email signatures, business videos and the Ballwin Life publication. That work should be done by year-end.
Phase two includes updating items when they need to be reordered, such as letterhead and other business-related stationery, nametags, new resident handbooks, brochures, promotional items and staff clothing. Most of these changes should be completed by the end of 2018.
The third phase includes larger items requiring budgeting, such as city vehicles, park signs and wayfinding signs for city facilities. Pending budget approval, these efforts will begin in 2019 and should be finished by the end of that year.
Sharp-eyed residents already may have spotted the new look on city limit signs, street banners and street signs along Manchester Road.
Logos for facilities such as The Pointe, North Pointe and the Ballwin Golf Course and Club will be maintained.