“Whether your mom baked it or your grandma baked it, everyone has a memory about a bundt cake,” said Jannette Neely, owner of Nothing Bundt Cakes. “There’s always a story behind the bundt, and it’s fun to listen to everyone’s story when they come into the shop.”
Such memories, along with a love of baking, were the main ingredients that inspired Neely to open the first Nothing Bundt Cakes franchise in the St. Louis area. A decision she made after discovering the franchise in Texas 15 years ago.
“I love to bake and fell in love with the concept the first time I saw it. I had never seen anything like it before, and I knew there wasn’t anything like it in St. Louis,” Neely said.
She opened the first franchise in St. Louis in April 2015 in the Lamp & Lantern Village shopping center in Town & Country. A second store in St. Peters at the 94 Crossing Shopping Center is planned to open this winter.
While bundt cake nostalgia may initially bring you through Nothing Bundt Cake’s door, it is the quality and assortment of cake flavors that will keep you coming back. Pick your favorite from nine core flavors along with a monthly featured flavor, which for December is Peppermint Chocolate Chip, of course.
Neely said St. Louis’ favorite flavors are “chocolate, chocolate chip, white chocolate raspberry, lemon and red velvet.”
January’s flavor of the month is Snickerdoodle.
Choosing the featured flavors begins with test marketing. Such was the case for Blueberry Bliss – a planned featured flavor for September 2019 – which the company test marketed right here in St. Louis. Its local success earned Blueberry Bliss a coveted place on the Nothing Bundt Cake calendar.
All of Nothing Bundt Cakes’ products are baked fresh daily on-site, using the recipes of company founders, Dena Tripp and Debbie Shwetz who promise: “perfection is all we offer.”
The traditional bundt is available as either an 8- or 10-inch cake, which can serve anywhere from eight to eighteen people. Bundt wait – there’s more. Bundtlets and Bundtinis are Nothing Bundt Cakes’ answer to cupcakes and petit fours.
Bundtlets are large enough to share, though most don’t. They’re simply so good you just won’t want to share – moist, flavorful and topped with a generous dollop of house-made frosting. Bundtinis, sold only by the dozen, are easily sharable and make a welcome addition to holiday dessert trays or any dessert tray, any time of the year. Both are packaged with as much panache as the full-sized cakes.
Make a note: Nothing Bundt Cakes uses real butter and velvety cream cheese to make its frosting, which is not to be confused with icing. “It’s frosting, not icing,” said Neely. “Frosting is made with butter. Icing is made with other things.”
To taste the difference, head into Neely’s shop and stop at the sample table.
“We always offer samples because we love to share cake,” Neely explained.
To that end, Neely has made a name for herself and her delicious cakes as a proud supporter of the local community. Nothing Bundt Cakes often appears as the dessert of choice when West County gathers to celebrate.
With the holidays here, Nothing Bundt Cakes also offers one-stop shopping.
Year-round, its retail shop provides a variety of gift items to pair with – what else – cake! Cake plates, pedestals, trays, and giftware including napkins, cards and balloons are available.
“Stop in and look around and taste a sample and share your bundt cake memory,” said Neely. As her website says, “Lingering is encouraged!”