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Nothing Bundt Cakes: Sweet nostalgia in every bite

“There just wasn’t anything like it here, so that’s why I decided to bring it to St. Louis,” Jannette Neely, owner of Nothing Bundt Cakes, said. “Everyone has a bundt story. All day long while I’m working in the bakery, I’ll hear customers stories about how their grandmother used to make bundt cakes, or how their mom made bundt cakes.”

Sweet nostalgia and a passion for baking were the main ingredients for Neely to open the first Nothing Bundt Cakes franchise in the St. Louis area. It was a decision she made after discovering the unique business concept in Texas.

Neely opened the first franchise in St. Louis in April 2015 in the Lamp & Lantern Village shopping center in Town & Country to give residents a taste of the treats. By 2019, the newest location in St. Peters at the 94 Crossing Shopping Center opened its doors.

Neely said the response since opening has been “overwhelming.”

“It’s been awesome,” Neely said. “It’s a happy place in St. Peters, just like it is in [Town & Country].”

While bundt cake cravings may initially bring you through Nothing Bundt Cake’s door, you will want to stay for the slowly melting cake and assortment of flavors. Wine core flavors to choose from daily along with a monthly featured flavor, there’s something for all taste buds. For spring, the newest featured flavor is Strawberries & Cream, a timeless combination that’s handcrafted with whole strawberry fruit filling and creamy white chocolate.

For spring, the newest featured flavor is Strawberries & Cream, a timeless combination that’s handcrafted with whole strawberry fruit filling and creamy white chocolate.

“The first day we had it, it flew out the doors,” Neely said. “Everyone that heard about it wanted to come taste it.”

Spring’s featured flavor, “Strawberries & Cream” [Nothing Bundt Cakes Facebook]

The flavor’s popularity isn’t surprising since choosing the featured flavors always begins with test marketing. For Blueberry Bliss – a planned featured flavor for September 2019 – the company test marketed audiences right here in St. Louis to see if the cake was a hit. It was, and local success earned Blueberry Bliss a coveted place on the Nothing Bundt Cake calendar.

However, Neely said locals love chocolate. Some of her top sellers at the new locations include “chocolate, chocolate chip, red velvet, lemon and white chocolate raspberry.”

Other flavors include pecan praline, classic vanilla, marble and carrot cake, which is blended with real carrot and pineapple pieces. The newest mainstay flavor, confetti, has colorful sprinkles baked inside to give every bite a burst of color.

All of Nothing Bundt Cakes products are baked fresh daily on site and use same recipes created by the original Nothing Bundt Cake founders, Dena Tripp and Debbie Shwetz. Years later, the company’s promise remains a staple with every location: “Whether you’re enjoying a bundt cake or a bundtini one thing is certain – perfection is all we offer.”

The traditional bundt is available as either an eight- or 10-inch cake, which can serve from eight to eighteen. Bundt wait – there’s more. Bundtlets and Bundtinis are Nothing Bundt Cakes answer to cupcakes and petit fours. They’re smaller size options with full-flavor taste.

Bundtlets are large enough to share with friends and family, or they’re delicious enough to finish alone. Each cake is moist, flavorful and topped with a generous dollop of house-made frosting. Customers can choose between the standard, piped frosting design or a drizzled finish.

Bundtinis, sold only by the dozen, are easy to share and make a welcome addition to dessert trays any time of year. Both are packaged with as much panache as the full-sized cakes. It’s the perfect solutions for customers wanting to try every flavor, and each one comes with a swirl of frosting on top.

Nothing Bundt Cakes uses real butter and silky-smooth cream cheese to make its frosting, which is not to be confused with icing. Tasting the difference is as easy as walking into Neely’s store and making a beeline to the sample table, where samples are kept out all day long.

Nothing Bundt Cakes also serves as a one-stop shop for a variety of gift items to pair with – what else – cake! Cake plates, pedestals trays and giftware, including napkins, cards and balloons are available. Cakes also can be custom decorated with a variety of items such as silk flowers or festive toppings.

With springtime in bloom, it’s the perfect time to hop in a grab a Bunny Bundt, decorated with bunny ears and matching velvet bunny feet, or partake in the Bunnies and Eggs bundtinis topped with paper eggs and puff-tailed bunnies.

Nothing Bundt Cakes also decorates cakes for year-round festivities. Surprise family members with a ‘Happy Bundtday’ cake or a ‘Cele-bundt-ing You’ cake, complete with a colorful banner.

Bunnies and Eggs bundtinis [Nothing Bundt Cakes Facebook]

“Whatever you’re celebrating, we have something for you,” Neely said.

Whether it’s a cake for a special occasion or a post-work mic-me-up, there’s something for everyone at Nothing Bundt Cakes. As Neely’s website says, “Lingering is encouraged!”

Nothing Bundt Cakes • St. Peters

6123 Mid Rivers Mall Drive • St. Peters • (314) 492-2325 • NothingBundtCakes.com
Hours: 8:30 a.m.-6 p.m., Monday-Friday; 9 a.m.-5 p.m., Saturday; closed Sundays

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