Todd Graves, founder and CEO of Raising Cane’s, will begin filming a new docuseries in August with the potential of featuring a St. Louis business.
Graves previously starred in Fox’s Secret Millionaire and has seen his Baton Rouge chicken finger restaurant grow into a national chain with more than 500 locations in the U.S.
Titled “Restaurant Recovery,” Grave’s new series will see him travel to cities across the country to help restaurants that have closed or are on the verge of closing due to the COVID-19 pandemic.
Working with restauranteurs in various communities over the course of the next few months, Graves and his team of business experts, financial advisors, marketing team and strategic food enthusiasts will provide knowledge and resources to a range of diverse restaurants, eateries, distilleries/breweries, bakeries and more.
For the initial 20 episode series run, Graves has committed to helping 20 different restaurants with a $2 million relief and recovery budget [$100,000 per restaurant.
“I don’t just want to help these restauranteurs come back,” said Graves, “I want them to come back stronger. So when the next pandemic, tornado, hurricane or any disaster strikes, they will be ready and equipped to weather the storm.”
The initial shooting schedule includes potential filming in New Orleans, Las Vegas, Miami, Baton Rouge, New York, Boston, Los Angeles, Dallas, Houston, St. Louis, Chicago, Philadelphia, San Francisco, Denver, Atlanta and other cities based on applications received.
The series’ executive producers are Doug Weitzbuch (“World of Dance”) and Adam Saltzberg (“Extreme Makeover: Home Edition”). It is being created with producers Kapil Mahendra and Paul Beahan through their Calabasas Films & Media (CFM) banner.
“I want to help people that knew how to be successful in their own business but now need help to overcome these extraordinary circumstances we’re facing,” Graves said. “I know the challenges of keeping a small business going and I want to help these great independent restaurants that have so much soul and really make a community special. These restauranteurs care about their employees and community, and that means a lot to me, and should mean a lot to all of us. In ‘Restaurant Recovery,’ you’ll see an iconic family restaurant that has been around for decades in one episode, and on others, it may be a local bakery that is a community’s gathering spot, or a new restaurant that has been the owner’s dream for decades who fell victim to horrible timing upon opening.”
Paul Beahan commented, “If this pandemic has taught us anything it’s how precious and fragile the things that bring us happiness, and bring us together are, so we just think it’s a great idea to do what we can to help the rebuilding effort. We are proud to work alongside Todd in this time of need for restaurants and feel these restaurant recovery missions will both entertain and inspire. Viewers will come away feeling optimistic.”